An attendee walks into a trade show or event. He’s suddenly surrounded by a sea of faces, an ocean of bright colors, and an army of exhibitors scrambling to get his attention. It can be overwhelming. Where do you go? With whom do you engage? Then you see a space that’s welcoming and inviting. You’ve made your decision.
If you’re a brand, you definitely want to know how that attendee made that decision. What makes people gravitate towards some exhibit spaces and not others? Hint: your custom table runner may have a little something to do with it.
Consumers respond to bold exhibits. Ensure that your table runner has a clean, simple design that clearly conveys who you are and what you do. For instance, if you have great name or logo recognition, virtually nothing else is necessary. If not, a concise, snappy descriptive phrase can give attendees context without clutter.
You can increase your attention-grabbing power even more by contrasting the runner with your table covering and then coordinating the other elements of your exhibit, such as flooring, chairs, literature racks, and more.
While consumers do respond to what they see, they also respond to what they perceive. A polished appearance conveys that your brand is professional, competent, and takes pride in itself. This is why it’s often best to spend a little more and receive a high-quality product that won’t fade, fray, or show wear. Be sure to take easy, routine steps to maintain and clean your table runner, and it will help you make a positive impression for years to come.
When an attendee walks on the show floor, you have an opportunity to attract their attention and engage – but it’s one that you have to seize. Your imprinted table runners help you do just that. The rest is up to your stellar booth representatives and winning products/services!