Do you want to make the most of your trade show table runners, maximize impact, and increase your return on investment? Ok, silly question. Of course: these goals are all top of mind for brands, especially in the fast-paced, high-pressure corporate event world. How do they accomplish them? A few design tips to start:
Clean and Simple
These should always be your guiding principles. Take a look at potential designs and ask: Is there anything that can be taken away without impacting our message? Yes? – then remove it. You only need the bare essentials – a brand name, logo, or snappy slogan or image. Anything more can overwhelm, distract, and fatigue your audience. They’re good at tuning out visual noise; don’t give them any excuse to tune you out.
Smart Color Choices
You may have a color palette associated with your brand (think red and white for Coke; red, white, and blue for Pepsi; bold primary colors for Google – though they added a green “L” because they’re rebels!). Incorporate these into your table runner design. Remember, keep it uncluttered.
To increase visual interest and attract attention, try using a contrasting tablecloth. For instance, if you have a white table runner, try a black cover. If that white table runner has blue lettering or images, match the blue with the table cover. This will create enough contrast while tying the look together. Do not match the runner with the tablecloth!
Quality Materials and Sewn Edges
Choose an appropriate material (polyester, for instance, is an attractive, durable choice that delivers crisp, well-defined color) and make sure the edges are sewn. This gives your imprinted table runners a more professional, polished look that is an important part of your overall brand image.
When designing your custom table runners, the details matter. The right runners can help you meet your objectives and ensure your events are a success.