Benefits of Using Table Covers at Trade Shows
Table covers are an essential component of a successful trade show exhibit. They tie your whole marketing display together. These small, unassuming items can complement and enhance your corporate branding strategy. They accentuate the look and feel of your trade show display. They also offer a contemporary and professional appearance that will attract conference attendees to your space.
Table covers come in a variety of styles:
Table skirts are usually pleated and may or may not cover the full table. Many table skirts attach to the edge of the table with table clips. Table skirts drape all the way to the floor and offer a much tailored, professional look.
Fitted Table Covers
Fitted table covers come in a couple of different styles. A three-sided fitted table cover leaves the back of the table open to easily access contents under the table. The four-sided table cover snugly fits around the whole table. Clips are not required to keep the fitted cover in place. These covers can be custom made to fit the exact dimension of any table you have.
Table Throw Cloth
This type of table throw is the traditional tablecloth. These tablecloths are very versatile and come in a variety of shapes and sizes. Table throws do not usually drape down to the floor. Tablecloths are made of various materials like linen, vinyl, plastic and silk.
Table runners lay on top of a typical table cover or tablecloth. They are an additional piece of material that can be customized with any type of print or image. Table runners are highly versatile, can be used in many marketing situations and fit any size of table.
There are four main types of material used to manufacture table covers.
Knit polyester is the most popular and versatile material used in the manufacturing of table covers. Full color imaging can be used on this material. This printing process is call dye-sublimation. This is a thermal process by which the ink is heated into the fabric. This produces brilliant colors which won’t fade even after extended wear and repeated washings. Knit polyester is also well liked because it is fire retardant.
Nylon is a heavier material than knit polyester. Nylon table covers are usually used in situations where a more cleanly fitted look is required or needed. Nylon table covers have a sportier, contemporary appearance and may be a bit more versatile than knit polyester covers. Some nylon materials are water and stain resistant.
Vinyl table covers are mainly used in situations where the table needs to be protected. They are popular with outdoor events where food and beverages are served.
This material can also be used to print full bleed color images which produces vibrant colors. This material is machine washable and won’t fade the colors. Spandex table covers are used to produce a wrinkle-free, sculptured looked. This produces a table style and appearance that is elegant and sleek.
Value of Custom Printed Table Covers
The biggest impact you can make at a trade show is creating a user experience that is high impact and memorable. It’s not necessarily about having the most flashy display booth nor about having the best giveaways. It’s about designing a booth that is well coordinated with your logo and color scheme and branding message.
Utilizing custom printed table covers is one of the best ways to tie all the components of your exhibit together in order to present consistent look and feel. Having a display presentation where all the elements are working together to project a consistent and impressive mage will definitely attract conference attendees.
The front and top your trade show tables are perfect places to reinforce your brand and image. Creating custom table covers with your logo or a branded message is a breeze with today’s technology. The dye-sublimation printing process creates brilliant color images will not fade and will last through many years of wear and tear. Tables are front and center at trade shows and will make your booth display stand out among your competitors.
When customizing your table cover it’s important to use the same color scheme and fonts what are in your logo. This coordinated used of colors and printing not only ties your exhibit together and gives a more professional look to your marketing strategy.
As you consider custom printing for table covers and table runners, here are several suggestions to keep in mind:
Easy to Read Fonts
The fonts you use need to be large enough to be read at a distance. Use a bold and simple typeface that can easily be seen and read across a large room.
Use graphics that are large and bold. Graphics that contain tiny details will distract participants and presents a cluttered visual that attendees will by-pass.
Use compelling messages that grab people’s attention. You only have 3-5 seconds to capture the attention of a potential client before they will move one. A clear, concise message will motivate people to hang out at your booth.
Repeat Your Branded Colors
Color coordinated everything in your booth around the colors of your logo and your brand colors. This type of marketing coordination is very attractive to those wandering the floors of a trade show.
Give trade show attendees a great first impression with table covers that engage, stand out and are well coordinated with the rest of your booth.