When you set up a display at a trade show or similar event, the idea is to get attention for your product, service, or company. A dull booth just won’t do the job. You need to create a dynamic space, one with energy and appeal that gets noticed even among the many other booths in the hall. The elements you choose, like table covers and retractable banners, are critical to creating this atmosphere and achieving your goals.
What is a dynamic display booth?
At just about any show, there is that one space that always seems to have a crowd milling nearby. It never quite empties out and everyone talks about it. It creates a buzz in the room and even other show participants sneak over to get a look. That’s a dynamic display. It’s the one that gets noticed.
What does a dynamic space look like?
Think about the last trade show you attended, whether you were there to see or be seen. What got your attention? Did you see a lot of flat, square spaces with staff people parked behind their tables? Those probably weren’t the spaces that got your attention.
The really interesting booths were the ones with open, welcoming entrances and interesting graphics and photos. Retractable banners on vertical stands likely played a big part in catching your eye. Vibrant color spread throughout the booth on table covers and skirts probably made a difference, too. Visual interest attracts attention.
How do I create that kind of dynamic display?
You have plenty of options and opportunities to make your display dynamic and interesting. The display tools and elements you choose will go a long way towards building that active, energetic, and lively display you want.
Use color to your best advantage. Bright, vibrant color expresses energy. Use table covers, skirts, and backdrops to layer color in your booth space. A single color or a pair is usually enough – you don’t need to use all the available hues to get attention. Use the color (or colors) in your logo and have your display items professionally matched for a coordinated look.
Roll up banners bring your logo and graphics off the table top and into the eye line of passers-by, right where you want them. Keep your graphics simple and bold since most folks won’t take the time to read a long line of text. Retractable banner displays are lightweight and easy enough for even a single staff person to carry and set up.
Banners can be used to delineate the perimeter of your space. They may also serve as stations for your staff, getting them out from behind that table and making them more accessible to participants. An active staff will engage more participants and keep them in your area for longer.
Creating a dynamic display space requires planning and a creative approach to the traditional materials. You should consult a professional who can help you design the banners and other elements you need to create that exciting trade show space your business deserves. Plan it well and yours will be the booth everyone is talking about.