If your portable trade show booths haven’t been getting much attention, it’s time you thought about upgrading to something a little more effective. Eye-catching pop up displays aren’t just pretty faces; they’re hard workers, too. You just have to pick the right one for your business.
Finding the right fit for your company’s needs takes some planning. You can’t just get what everyone else has. You need a plan that is custom-tailored to you and your usage. It’s not a “one size fits all” kind of issue. Here are a few thoughts to help you choose the right pop up displays for your company.
Where is it going?
You need to know where your pop up display booth is going before you can choose how to build it. Will you be travelling to several shows a year? Will it have to go on a plane? Will you be shipping it from place to place? Are you staying local at first, with a plan to expand as business grows? All of these are important factors in choosing the right pop-up exhibits.
If you will be traveling, especially by plane, smaller and lighter will be the words to live by in display decisions. You don’t want to increase your show budget to include growing overweight bag charges or pay exorbitant shipping rates.
How big should it be?
This question is tricky. You might think bigger is always better, but that might not be true for every company. If you’re using your trade show materials in other venues, like meetings and presentations, a more moderate size could be better suited to your needs.
You may want to invest in multiple modules that work together instead of one huge display. That way, you can adjust your display according to the size of booth you can afford and not get stuck paying for a certain size at every show. Show fees vary and you might not be able to rent as much space at a more prestigious show. Your pop up displays should be flexible enough to make any size space impressive.
What’s my budget?
Cost is always a consideration. Pop up display booths are usually reasonably priced and there are options for just about any budget. Keep in mind that these displays aren’t limited to trade shows. They have many other uses and the more often they are out of the storage closet, the better your return on investment will be.
As with most things in life, you often get what you pay for in the world of trade show display materials. It’s tempting to trim the fat from the budget, but you’ll regret it later. Buy good quality and add to your arsenal as your budget expands and your needs change. Good quality materials will last longer and cost you less in the long run.
Choosing the right pop up display takes thought and planning. You may need professional advice to guide your choices. Don’t be afraid to ask for help. Your displays are a representation and an extension of your business. It’s important to choose well.