5 Advantages of Using Pop Up Displays at Trade Shows
You put a lot of effort into keeping your company up-to-date and current in its technology. You strive to give your customers and clients the very best your industry has to offer. Sometimes we forget to provide the same services to ourselves that we can’t imagine denying our clients. Your portable trade show booths should be just as cutting edge as any product or service you offer.
Pop up displays are the latest innovation in trade show displays. These ingenious creations allow you to fashion a more dynamic space that gets noticed and helps to define and refine your brand image. You’ll get an excellent return on your investment in shows and show materials just by upgrading your older displays for something a little more up-to-date. There are many advantages in upgrading your displays to pop-up exhibits.
Easy and Light
One of the biggest advantages to pop up displays is that they are so lightweight and easy to assemble and break down. The frames and cover are constructed from modern materials that are durable, yet surprisingly light. Many weigh in between a mere 10 to 50 pounds in total.
The frames “pop” open, largely guiding the joints into place on its own. All you have to do is lock them into place for stability. These displays need very little help from you and can often be managed by a single set of hands. Since you don’t have to struggle with set up or packing up, the displays tend to last longer and suffer less wear and tear over time no matter how often they are used.
Portable
The lack of weight makes pop up displays extremely portable. They fold down into tidy bundles that can be carried by hand or slipped into a compact car. Some are even small enough to qualify as carry-on luggage so they can travel cross-country without hefty shipping charges. Even if they do have to be shipped, the costs are a fraction of what some old trade show displays might cost.
Versatility
When your tools are light, easy to use, and can go anywhere, a whole world of opportunities opens up to you. Pop up displays give your booth and your company incredible versatility. You aren’t limited to a first-floor location if your entire booth can go to the top floor in one elevator ride. Your display doesn’t have to stick to the major trade show circuit when it’s easy enough to set up at all the local events.
Customizable
Most pop-up exhibits utilize the latest technology in fabrics and fabric printing to create memorable and beautiful displays. The process of printing on fabric has undergone an amazing transformation over the years and the results are eye-popping. Text is razor sharp and photos lifelike. Graphic elements can be seen easily at long distances. There are endless ways that you can customize a display to suit your company.
Effective
The one and only reason you go to a trade show is to get noticed. Pop up displays do just that. They are effective tools to make your booth the talk of the show. If you aren’t enjoying the advantages of a pop up display, it’s time to budget an upgrade.