When your brand is considering a trade show appearance, there are often naysayers who will try to convince you to stay home. Are they worried that these events do nothing to promote your brand and earn revenue – or is it the competition who are worried they will? In either case, here are six reasons they will often give you – and which you should promptly dismiss! The research just doesn’t back them up.
Consumers are bombarded with ads and marketing messages all day, every day. What they’re lacking, though, is in-person contact with brands, an avenue by which they can interact and put a relatable face on a company. Trade shows allow businesses to reach out, engage customers, and attract new, and interested, audiences. Here are 5 things you need to know to ensure you do this successfully at your trade show appearance.
The challenge: stand out from the competition and create an engaging brand presence while keeping it within budget. When every dollar counts and you need maximum impact, portable trade show displays offer a cost-effective solution. What should you think about when choosing your exhibit to ensure you get a great return on your investment?
Custom displays have been dethroned as the king of the trade show. Big, heavy, clunky, and cumbersome, they do not allow you to move with agility in the fast-paced trade show world. Modular displays, on the other hand, allow you to achieve your goals without the enormous cost and hassle. For your next trade show, save money without sacrificing quality or results.
Sometimes your ideas are bigger than your booth. Just because you have a small display space, don’t think you can’t make a huge splash at a trade show! Make the most of your table top displays with a few creative ideas and some quality tools.
A smaller space can be just right for a start-up business. In real estate, buyers are often counseled to buy the “worst house in the best neighborhood” because the value is in the location. The property can always be improved; the location cannot. It’s a similar situation with tradeshows. Bigger, more prestigious shows will draw more traffic and even in a small space, you can get excellent exposure.
When you set up a display at a trade show or similar event, the idea is to get attention for your product, service, or company. A dull booth just won’t do the job. You need to create a dynamic space, one with energy and appeal that gets noticed even among the many other booths in the hall. The elements you choose, like table covers and retractable banners, are critical to creating this atmosphere and achieving your goals.
Why do companies exhibit at trade shows? To gain exposure, to build brand awareness, to generate leads, to close deals, to scope out the competition. That’s the “why” – but what about the “how”? To meet these important objectives, you have to stand out from the crowd. 10-foot trade show displays provide the visual height and impact you need to not only stand out, but stand above the competition.
What type of 10-foot trade show booths are best for you?
Your brand is your promise to customers. What do you have to offer them? Which problems can you solve for them? Which needs can you fill? How are you different – and better – than your competition? Companies spend thousands, and even millions, of dollars building and maintaining their corporate brand. But sometimes, a simple solution can have a powerful effect. A banner stand, for instance, may seem humble next a multimillion dollar ad campaign, but it can be an invaluable tool with which you can enhance your brand. How?
How can you use banner stand displays at tradeshows? An easier question might be, how can you not use banner stands at tradeshows! It’s certainly a much shorter answer. When you invest in a high-quality, though low-cost, stand, you have a tool that you can use for any application you can think of. Let’s explore a few ways to use these versatile assets.
What are trade show banner stands? The cost-effective, efficient, and convenient marketing tool you’ve been looking for! When you attend a show, conference, product launch, demonstration, or other promotional event, you need to stand out. It’s essential that you be heard above the “noise.” Banner stands help you capture your audience’s attention, convey a powerful brand message, and meet your objectives. Not bad for an asset that costs around $100.