Advantages of Using Modular Trade Show Displays
No one goes to a trade show to relax! And if they do, they are in for a shock! These are high-test, high-speed, and high-energy events. Brands have to be nimble, agile, adaptable – ready to face anything, especially an interested audience! Modular displays allow you to not only keep up with the rapid pace of the trade show world, but surpass the competition.
Modular display systems allow you to stay light on your feet – while making a heavy impact on your audience. Just a few of the many benefits for your brand:
Upfront Cost. You can purchase high-quality modular displays for a fraction of the price of custom displays, which can cost tens of thousands of dollars. While custom displays are built to your exact specifications, they are often cost-prohibitive for smaller brands.
Indirect Costs. Lightweight modular systems pack up into compact units, making them less costly to ship. Often, they can be checked as luggage on airlines, saving you ever-increasing transport and drayage fees. Further, they can be set up by one or two staffers in less than 15 minutes. This negates costly labor for set up and tear down, and allows your staff time to prepare for the show.
Flexibility. One 10×20 display can transform into a 10×10, a tabletop display, or a window or lobby display, if needed. It can be reconfigured to fit the footprints of specific shows or to provide your audience with a different experience, based on their needs. In this way, they’re more “custom” than custom displays! You are limited only by your imagination.
Updates. Need a fresh look for a show? Want to change your display for the seasons or for a new product launch? Done. Modular trade show displays are easy and inexpensive to update. Using the same components, you can create virtually endless experiences. With custom, you’re “stuck” with what you need for one particular show. If you want to change or revamp, you have to pay to modify the display or purchase a new set of assets.
They’re effective! All these advantages would be for naught, of course, if custom modular displays did not effectively engage audiences. They can attract attention and become a launching pad for important conversations with potential customers, vendors, suppliers, and partners. When brands take the time to follow up on these leads (and most do not, which means you have a distinct advantage when doing so), they can significantly increase the return on their investment.
In the fast-paced environment of a trade show, you need assets that don’t slow you down; that allow you to race ahead of the competition to capture the attention of your audience. Modular display systems offer an agile solution.