What are Banner Stands?

Banner stands are one of the best ways to put your message on display at trade shows and beyond. An easy to use addition to your marketing arsenal, they are a powerful tool that’s cost-effective, too. They are the perfect way to bring life to your logo.

A portable banner stand can take many forms but most are comprised of a few simple elements. A lightweight, compact frame provides structure for a swath of printed fabric or paper which is held in place by a clip of some sort. It’s a simple, portable piece of equipment that can easily be managed by a single person.

It sounds so simple but the effect is larger than the sum of these few parts! A banner stand is a way of presenting your message, your logo, or your imagery. It’s the delivery method for your brand.

Properly placed, your banner stand displays will be some of the first things a trade show participant will see when they look towards your booth. It should be something that will draw their eye and demand their attention. A good banner stand gives them a focal point and a reason to look for more.

While trade shows are great places to utilize banner stands, don’t let these useful tools languish when you’re not at a show. They are wonderful display pieces for the lobby and they turn a sales presentation into an event. Be creative and bring your trade show banner stands to events and meetings. A banner stand is a convenient, affordable way to add life and energy to your display, wherever you choose to place it.