The portable banner stand is a hard working tool to help you reel in customers at high energy events. It draws people to your table and provides a space for conversation. It advertises your presence. But it can do a lot more than that. If you haven’t thought about revamping your banner, then you could be missing out on some important opportunities for your business. Here are some ways to use your trade show banner stand that you may not have considered before.
Take a good look at your display banner stand and think about the last time it was upgraded or re-skinned. Has it been a while since you took a fresh look at your image? Whether the colors have faded or the font is tired, if you are using the same old, same old at the trade shows you are going to, you run the risk of over-familiarity with your customers. If they feel you have nothing new to offer, that is a problem.
On the other hand, if you come out with an exciting new banner stand, even if it is essentially just a reprise of your logo and color scheme, it gives people the impression that you might have something new to offer and encourages people to take a fresh look at your product.
How can you use your X banner stand to announce other information your customer may need to know? For example, everyone loves a good sale! If you have discounted products or a trade show special, why not make good use of your banner to announce that fact? This is a sure-fire way to draw customers to the table. Once a small crowd has gathered, everyone else wants to know what is going on, too. Use natural human curiosity in your favor at the trade show – but first, they have to see you!
Push your social media outlets. There may be other information you want your customers to know that you don’t really have the time or space to advertise on the table or in person. Social media is a great example. Customers who follow products online, whether through Twitter or LinkedIn or Facebook, you name it, are more likely to try new products in the line, participate in sales and other events, and show stronger brand loyalty than those customers without an online relationship to the business. So push your social media via your trade show banner stand.
Can you afford to be passed by at the table?