You don’t have all the time in the world to engage your customer at a trade show. You only have a few seconds to capture their attention. Your trade show banner can do many things for you, such as directing your potential customers to your table or advertising your presence. But there is a lot more your banner display can “say” for you. Here are a few new ways to let the banner stand do the talking for you.
Many times there are things you want your customer to know that you just don’t have time to tell them. Trade shows are high energy and traffic goes by quickly. Whether people will circle back to you isn’t always a given. So use the portable banner stands to let people know information they need to know that you may not be able to say, such as special deals that customers can get the day of the trade show only or what bargains you are willing to offer in exchange for their information. This keeps you from sounding like a used car salesman at the front of your table and allows you to focus on better quality conversations.
Speaking of conversations, use your banner stand to generate conversations. This can be as easy as creating a banner display that says, “Ask me how to save $100 today.” Use the banner stand displays to push the customer in the direction of the product or feature you want to highlight. It is generating the leads for you!
Telegraph energy. People want to imagine themselves using your services or products in a positive way. So if your banner is in need of a serious upgrade, why not think about creating a portable trade show banner with imagery that depicts happy customers using the products in certain ways? Telegraph that energy with an image that radiates energy and you will create an exciting aura around your product.
Advertise upcoming events. If you are going to participate in other events in the coming months or if you have a big bash of your own planned, use your banner to let your customers know where to be and when. Give them something to look forward to!
You won’t be able to tell everyone everything in the span of time you have their attention at the table. So make strategic use of banner stands and let it do the talking for you!