Just Starting Out at Trade Shows? Why You Need the Banner Stand

Trade shows are exciting events that generate a lot of energy. It is easy to catch that energy and make the most of it. If you are just starting out, though, it can be a little overwhelming. What will you put together as a trade show banner display? How will you convince people to linger a little longer at your table when they have hundreds of exhibits to choose from? As a rookie, it is easy to get nervous about your first trade show. But there is no need to worry. Particularly if you pick a few great display items like banner stands.

Why go with a banner stand display as part of your arsenal for the trade show? There are lots of practical reasons. Portable banner stands are flexible and easy to put up and take down, leaving you more time to spend with your customers and networking the event instead of fussing with your display table. So a banner stand makes your life a little easier. But there are other reasons as well.

You paid a lot of money to enter the trade show. Some of the biggest trade shows cost thousands of dollars to participate. Banner stands are a cheap and effective way to promote your message in a dynamic way. You need to get the most impact for the money you spent entering this show, and a banner display delivers serious results for the price.

Trade show banner stands are a great way to brand your company. Particularly if you are just starting out as a business and need to compete with more established brands, a large banner stand gives your audience something to get excited about. If done correctly, display stands can transmit vibrant colors and strong logos to your clients to help them identify where you are in the lineup of tables, but also to communicate energy and feeling to your customers.

In order to get the most out of your banner, be sure to use saturated colors that will look great under the harsh lighting of a convention center or hotel ballroom. Go with simple and direct messaging in a clear font that is readable. Banners can’t do the work if they aren’t easy to read.

Simply put, think of the banner stand as your way to wave a flag to your potential customers in a sea of competition. It can be the hardest working tool in your kit!