Why do companies exhibit at trade shows? To gain exposure, to build brand awareness, to generate leads, to close deals, to scope out the competition. That’s the “why” – but what about the “how”? To meet these important objectives, you have to stand out from the crowd. 10-foot trade show displays provide the visual height and impact you need to not only stand out, but stand above the competition.
What type of 10-foot trade show booths are best for you?
Retractable Banner Stands. Affordable, practical, durable, reusable, versatile: you cannot go wrong with retractable banner stands. 10×10 displays soar above the trade show floor, and when you add bold graphics and branding, you have an attention-grabbing asset. Best of all, they set up in just a minute and since they fit into a small case, you don’t have to pay drayage fees. Most can be classified as carry-on luggage, making it a breeze to travel with your staff.
Modular Trade Show Exhibits. An exciting option, especially for brands that attend multiple shows, modular exhibits can be arranged in a multitude of different configurations. This gives you the option to create fresh new displays and to change your look between shows or from year to year. They weigh less (and cost much less!) than custom exhibits. Further, they can be set up in about 20 minutes, freeing valuable time for prepping for the show.
Popup Displays. Light, agile, and versatile, popup trade show booths can travel conveniently from show to show. They are easy to set up, easy to transport, and easy to customize. They can be enhanced with other assets, such as podiums, retractable banners, technology kiosks, and more to provide an inclusive experience for your audience.
Each can work equally effectively to achieve your brand goals. A few tips to ensure they do:
- Opt for bold, bright graphics no matter what style of display you choose. Audiences respond to red, orange, green, and yellow.
- Limit the amount of graphics and text you include on your customized exhibits. Use one strong message. This also helps you create a cohesive brand appearance.
- Make it user – or visitor – friendly. Ensure people can enter and move freely. Can they engage with staffers or assets? Is it welcoming? All of these are critical elements of success.
The best part of each of these trade show displays is that they are incredibly versatile. You don’t have to purchase new exhibits; instead, you can use these as a base and build an engaging brand presence that travels you with (and travels easily!). They all save you money – but as importantly, they ensure you get a positive return on investment for your trade show experience by drawing visitors and highlighting your brand’s unique offerings.