Sometimes your ideas are bigger than your booth. Just because you have a small display space, don’t think you can’t make a huge splash at a trade show! Make the most of your table top displays with a few creative ideas and some quality tools.
A smaller space can be just right for a start-up business. In real estate, buyers are often counseled to buy the “worst house in the best neighborhood” because the value is in the location. The property can always be improved; the location cannot. It’s a similar situation with tradeshows. Bigger, more prestigious shows will draw more traffic and even in a small space, you can get excellent exposure.
Even established companies can benefit from a smaller, table top space. Local events and smaller venues offer a unique opportunity to be face-to-face with participants. Interaction can be extended and a real connection made.
A table top display is also an easy way to enter a show. It can be less intimidating for someone new to trade shows. Smaller display tools, like retractable banners, can be carried in and set up by a smaller number of people or even a single staff member or business owner. Most only weigh in at between 10 and 60 pounds, so it can easily be a one-man endeavor.
Tabletop displays can be instrumental in making the most of a smaller space. You might not have the square footage to mount large-scale backdrops and multiple stations, but there’s always room for at least one small table. Even if all you have is a single bar-style high-top table, it’s room enough for an impressive retractable banner.
On top of that table, you can create a multi-function space.. Trade show table top displays can serve many purposes. They can direct the trade show participant where to stop for “take-aways,” like samples, logo merchandise, or printed literature. They can serve as a backdrop and cable disguise for your tech-like tablets.
A small space should be well-coordinated so that it doesn’t feel cluttered or cramped. Try to keep your colors simple and your graphics bold and clean. Busy prints on table covers are a no-no. A bold solid with a crisp logo is a much better choice. Let your table top displays do the talking.
On a tabletop display, a single message is best. You are somewhat limited in size so choose your words wisely. Cut unnecessary text and keep the message simple. The same goes for imagery. A single, bold graphic or photo is all you need for table top sizes. Resist the urge to keep adding things to the mix. You just need enough to grab someone’s attention; you’re not telling them the whole story.
Making the most of your trade show table top displays means using them often so get out there and start meeting your target audience.