Table Top Displays
The greatest asset your brand can own is…creativity. With this quality, you can make the most of any space, any event, and any opportunity. With simple, yet high-quality, table top displays, for instance, you can instantly turn any surface into a brand experience. With creativity, and the right tools, you don’t have to let a tight budget limit your ability to reach your audience or make an impact.
Table top displays come in all shapes, sizes, colors, and styles; what they all have in common is that they are – surprise! – designed for use on top of standard tables. If you are getting flashbacks of the old poster board tri-fold displays of your school days, welcome to the innovative, beautiful 21st century. Today’s table displays are sleek, interesting, and designed for maximum impact.
Browse the internet, the aisles of a trades/how, or a busy convention center, and you will see that table top displays are among the most popular brand assets in attendance. And for good reason. They are:
Cost-Conscious. There are few other trades/how or industry event assets that are as affordable as these displays. You can easily find models for far less than the cost of the plane ticket (or gas) to get to the event. A wide variety of comfortable price points makes this a viable solution for virtually any business.
Portable. If you can handle carrying a few extra pounds, you can handle the “transport” associated with a table top display. Simply grab and go. Shipping fees? Drayage costs? Nope. Use those funds for something else, like more staff, more effective merchandise, or increased media marketing initiatives.
Convenient. Again, if you can handle a few minutes of easy labor, you can quickly put together or take down these displays. Any staff member can handle it, and the time they save fussing and hassling over setup is valuable time they can spend engaging with potential customers – or scoping the competition.
One-Size-Fits-Most. Most spaces that is. Whether you have a roomy 20 x 10 foot exhibit footprint or a cramped (uh, we mean cozy or intimate) space that barely fits a standard size table, you can still draw attention.
Versatile. If you want to make waves at your next tradeshow appearance, these compact displays are an important part of the team. But they can also be used for other applications. Like what? Virtually anything! Any time you have a surface – a table, counter, or truck bed (could happen), you have an opportunity to promote your brand. Use them at sales, promotions, charity events, community get-togethers, festivals, and anywhere your brand should see and be seen.
Collaborative. You expect your staff to work together; why shouldn’t your brand collateral and assets? Table top displays can be seamlessly integrated into an overall experience. To ensure that you create a coherent image, make sure your elements align with your brand identity. Use the same colors or fonts, for instance, or add your logo. Brand recognition, here you come. And customer loyalty tends to follow.
Earlier, we mentioned browsing the internet or the rows of tradeshow tables. This is a great idea because you can see the range of products available out there today. Get inspired, and think about how you can use your table top displays to differentiate your brand and capture the attention of your audience. Maybe it’s selecting a cutting-edge design or nonstandard shape; maybe it’s going for an attention-grabbing image or graphic mosaic. Remember, creativity is your biggest competitive advantage.
But how much good does creativity do you? Aren’t these table top displays just cookie cutter versions of each other? Won’t you look like everyone else? That’s where brands are often proven wrong – and they don’t mind a bit. Because table displays can be fully customized, you can create a unique look that separates your business from the pack.
Some quick tips to help you design a table top display that pops:
- Select one powerful image. And that’s it. Busy events create a lot of visual stimuli, and attendants often cope with this by tuning out. Snap them back in with a bold image.
- Limit text. A few words are all you need to convey your message. And make sure you do it in a clear, appropriately-sized font and colors that are easy on the eye.
- Add a table cloth or runner to punch up your results. In addition to being a great branding element, this can also serve double-duty as a disguise for scarred, beat-up, or just plain ugly tables or surfaces.
- Pair low-tech with high-tech. Table top displays are a simple solution; create an effective contrast by incorporating technology, such as tablets. Your display will draw people to your space; keep them there by engaging them with videos, social media content, games, quizzes, and other activities.
Ready for your next tradeshow or event? You will be once you design a winning table top display!