Put yourself into the shoes of your target audience, of your potential customers. You walk around a crowded exhibit hall or a convention center. You see row after row of brands and vendors. It’s a sea of people vying for your attention. Where do you look? To whom do you listen? Where do you point your tired feet and even more fatigued mind? You’re drawn to exhibits that are bright, bold, welcoming, unique. To the ones that stand out. Now put your business shoes back on, and get ready to be the one that stands out. How? Effective brand elements, including eye-popping table runners.
From Table to Display in Seconds
You cannot always choose your furnishings for tradeshows, conferences, and other industry and community events. Sometimes, a beat-up, scarred table is the best you can do. Fortunately, you can easily turn even banged up surfaces into stunning brand exhibits. Use a simple table cloth, put your branded table runner over it, and voila: you’re ready.
Even better: table runners hide a multitude of sins! In seconds, instead of an old table, you have fully-branded experiences. You are ready to meet and greet your customers. These runners can also be customized to include your logo, key slogans, graphics, and colors. This ties them to your overall brand identity, helps you build and maintain a consistent image, and creates an attention-grabbing display.
Additional benefits include:
Cost. You can purchase a high-quality table runner for around $100 (sometimes even less). This is one of the most cost-effective brand assets in which you can invest. The lightweight design makes it easy to store and transport; just fold it into a carrying case, put it in your travel bag or car, and you are off.
Versatility. Create fresh looks by simply changing the table cloth underneath. For instance, if your brand colors are black and white, you may choose a white runner with black lettering or graphics. Pair it with a black tablecloth for a classic look. Go with a red cloth to make the whole display pop. Or, if you have a beautiful surface (e.g., a wood table, a granite counter), ditch the tablecloth and let the runner stand alone.
Multiple Applications. After your trade show, industry conference, or community event, you can leverage your table runners in any number of ways. Use it to enliven displays for sales and promotions; put it on your reception desk; affix a detachable rod to hang or put it in a shadowbox for a wall display; put it on a table at employee/stakeholder events. What uses can you think of for your table runners?
Built-In Storage. Some table runners are extra-wide and reach the floor, while others can be paired with table cloths. In both cases, this provides you with the opportunity to store boxes, files, extra collateral, and branded merchandise under your table. This hides unsightly clutter from view and gives you more room with which to create a unique and attractive display.
Durability. Where there is a table, there will be a spill. Count on it! But with durable and stain resistant table runners, you can also count on easy clean-up and routine care. With liquid-repellent models, you simply wipe up that latte and move on. Look for other materials that are easy to maintain and which will retain their “brand new” look even after repeated uses.
Easy to Order. You can upload your images or get the assistance of a graphic designer and create a fully customized table runner quickly. It is shipped to you expeditiously and immediately ready for use. Purchasing brand assets can be confusing; here, you can go step by step through a simple process that delivers exactly what you want. Busy brands don’t have time to waste, and this helps you use both time and money to their best advantage.
Brand Image. When you incorporate your logo, and associated images or colors, you can help build brand recognition. This encourages customers to keep you top of mind – which means they’re more likely to purchase from you when they’re ready. They’re also more likely to become repeat customers. Simple tools like table runners are effective in this regard because they reinforce your message, again and again, to your audience. Low tech, high impact!
Even the highest-quality table runners, cloths, and covers cannot single-handedly make your tradeshow or event appearance a success. But herein lies their beauty; they work beautifully and seamlessly with other elements. Design table top displays that complement the runners; coordinate the backdrops and other components of your exhibit. Table runners not only fit in – they help tie everything together for a cohesive, polished appearance.
Before your next event, invest in a high-quality, versatile table runner that you can use and reuse anywhere. You will soon realize a great return.