TV. Radio. Magazine. Newspaper. Websites. Social Media. With all the modern marketing channels available, it’s often difficult for brands to know where to direct their budgets. Where will it have the most impact? How can they maximize each dollar? How can they leverage their efforts in order to realize the most value, the biggest return on their investment?
While technology certainly plays a role, in-person events and appearance can still create a significant impact – if you have the right tools. One of the most cost-effective assets in which you can invest is retractable banners. What makes these such a powerful addition to your marketing arsenal?
First, though, what are retractable banner stands?
These stands feature a flat, sturdy base. The graphic banner is stored inside; when you need it, you simply fit the telescoping pole into the base, pull up the banner, and you’re ready for your trade show, industry event, presentation, or sales promotion. It takes minutes to set up a stunning visual display that can help you capture the attention and interest of your audience.
When the show is over, the process of taking it down is equally quick and simple. Simply retract the banner back into the base, collapse the telescoping pole, and be on your way to your next event – or enjoying a well-deserved rest!
But what about in between set-up and tear-down? It’s here where the powerful benefits of retractable banner stands really shine through:
They are fully customizable. You can design your banners to align perfectly with your brand identity and goals. This is critical because it helps you build brand recognition; this encourages customers to pursue your business when they’re ready to make a purchase, and it can prompt them to keep coming back.
They help you create a cohesive brand identity. In today’s multi-channel marketing world, it is important that brands present a consistent brand identity. This, too, builds recognition and loyalty, while eliminating confusion or disappointment.
For example, if you present one image on your website, another in your physical location, and yet another in print ads, your target audience begins to wonder who you really are. This is not a question you want them to be pondering because it decreases the likelihood they’ll make a purchase. Keep it consistent; retractable banner stands can be an integral part of creating and maintaining this identity.
They are versatile. Because these stands are designed to be ultra-lightweight and easy to assemble, they make great additions to the trade show floor and any event that requires your business to be on the road. But they’re consummate multi-taskers. They can just as readily handle duty in your office, storefront, or other physical location, sales, promotions, community events, festivals, charities, and more.
This is a great way to bring your brand anywhere, reach your current audience, and extend out into potential new territory. You can also change the graphics easily; this is a feature that makes retractable banner stands a versatile choice compared to, say, a television ad. When the ad airs and runs its course, it’s done. With banner stands, you can update the graphics and reuse them time and time again.
They are cost-effective. While cost varies depending on the size, model, and quality, retractable banner stands are available at tremendously accessible price points. Additionally, because they are lightweight, shipping, drayage, and labor costs are greatly reduced, if not eliminated. And, you can store them in a closet when you’re done with your tradeshow or other event – or better yet, put it to use in another application.
Before you select your retractable banner stands, consider your needs:
- What applications do you predict using the banners for?
- Will you be using them indoors and outdoors? If so, make sure to inquire about durable vinyl options that will stand up to the elements, as well as UV-resistant materials.
- Will you be reusing them? If so, it is worth the extra cost to invest in a higher-quality model so it stands the test of time and retains its polished, professional appearance. Also, consider whether you want a model with a changeable graphics cassette so you can quickly, easily, and inexpensively update your banner to accommodate changes in your brand or strategy.
- What size will work best for you? If you have to outfit a 10×10 foot event space, for example, a 60-inch banner will be overpowering. It will overwhelm all of your other brand elements, which can be a significant turn-off to your audience. A 33-inch model, on the other hand, can help you draw people in without creating a big distraction.
Retractable banners make an incredible, and cost-effective, addition to your marketing team. When you plan ahead and invest in quality and versatility, you can put them to work for your brand for years to come.