There was a time, not too long ago, when presenting at a trade show was a big expense. A company had to rent or build a large exhibit with traditional building materials in order to create a display worth seeing. Then they had to transport it to the venue, bring it in, and set it up. This often involved heavy equipment and a lot of hands. These days, it’s so much easier to create a memorable display. All it takes is a pop.
You’ve got a lot more options in display materials now. Everything from small scale table tops to massive backdrops can be custom-made for your booth. A pop up display booth is the modern, high-tech version of those old-school board and beam displays. It’s lighter, easier, and much cooler than anything you can do with a hammer and nails.
Pop up trade show displays are one of the many types of portable trade show display booths. In the most simplistic terms, they are comprised of a folding frame that supports a custom printed cover. The covering is typically made of fabric but could also be paper or plastic-based materials.
The frames for a pop up display are thin, light, and compact. They fold down into a surprisingly small package for travel or storage. Many are small and light enough to easily be toted by a single staff member. Most are easy to unfold and set up in the booth space and many require no special tools to assemble.
The banners are similarly lightweight and flexible, rolling or folding into manageable sizes. They attach to the framework easily, often without the need for tools. The entire display can even be small enough to qualify as carry-on luggage on standard airplanes.
The printed covering on a pop up display booth is one of the elements that make it so unique. Printing on fabric is now easy and the results are beautiful. Dye sublimation and directing printing yield crisp, clear text and vivid colors, as well as highly detailed photographs and graphic elements. The fabrics can be printed edge-to-edge or even wrap around the entire display for a seamlessly finished look.
These items are typically used as marketing vehicles and may be employed at many different kinds of events. Pop up displays can enhance your trade show booth and serve other purposes as well. At the trade show, they can anchor a booth or standalone. At a local event, they can function as a “home base” for your staff or as a portable “billboard” that can be put in place for the day. They will also make a great impression when used as a sales tool for meetings and presentations.
Affordable and easy to use, these portable displays are effective marketing tools. We’ve come a long way since the days of the hammer and nails. Modernize your portable trade show display booths will something new and exciting like a pop up display.