Trade show display materials are constantly evolving. You’re no longer limited by big, heavy, time-consuming display booths. There are new and innovative options that make an even bigger impact with a lot less fuss. Pop up displays are some of the most interesting developments in trade show materials. To really get the most out of these inventive displays, you need to consider your lighting.
If your booth doesn’t have its own lighting, it may fall a little flat. Trade show halls are notorious for harsh, industrial lighting and very high ceilings. That’s a terrible combination for lighting. The light sources are far from the floor and have an unpleasantly fluorescent cast. You need better lighting for your logo colors to pop and for attendees to see your materials.
Lighting your pop up display booth from its exterior is one option for bringing some life to your space. There are plenty of choices for adding illumination to your booth. Small canister “up lights” in the corners brighten the edges of your booth, making it look inviting and warm. Your display may have optional down lights that attach to the top of the frame to let light skim down the fabric to highlight your logo or graphic.
Those methods are effective, if somewhat traditional. They certainly work but they are a little subtle and rather expected. If you want to try something truly new and different, consider the benefit of a backlit pop up display booth.
Portable trade show booths don’t all look alike. Some are just more interesting. Back lit pop-up exhibits might just be that little advantage your company needs to set itself apart from the competition. They’re bright, dynamic, and unexpected, and they bring your booth to life.
The price differential for upgrading to a backlit is fairly small so it’s still an affordable choice with excellent return on investment. The glow from inside the display adds that little extra punch of visual excitement to your logo, text, or graphic that will get people looking and bring them to you.
If you want to explore the benefits of a back lit display, keep a few of these thoughts in mind.
Images work best. Backlighting is most effective on photos and graphics but less so on text. Limit your words and play up the visuals.
- Be colorful. The light plays on colors so include saturated hues.
- Use dark backgrounds. The effect of the backlighting is most pronounced on a deep, richly colored background with vivid foreground colors. If your central image and important info (web address, phone number, etc.) are lighter, they will “glow” against the dark background.
Backlit pop up displays have all the advantages of a typical pop up, like easy operation, portability, and functionality. They just have that little something extra, too.