Outdoor Banners: Wherever Your Brand Needs to Be
The goal of any advertising or marketing initiative is to help your business differentiate itself and stand out from the competition. And, as brands know, that’s increasingly difficult to do. Consumers are bombarded with images, ads, and messages all day, every day. They have been adept at tuning them out. How do you break through? A simple solution can work wonders: outdoor banners. Versatile, customizable, and cost-effective, these quickly make themselves indispensable brand assets.
Why Use Outdoor Banners
With all of the concerns and complexities of business, signage can seem like a minor detail, a mere afterthought. It shouldn’t be: signs can help you stand out and build brand recognition. This is critical because, according to the US Chamber of Commerce, customers are far more likely to patronize businesses that they have heard of or recognize. When they’re ready to shop or buy, your brand can be top of mind.
In other words, your sign is a powerful sales tool. Other benefits of brand signage include:
- Signs draw attention to your business from foot- and vehicle-traffic.
- They promote products or services, which can lead to impulse buys.
- They act as a continual 24 hour/day, 7 days/week salesperson.
- Signs are a cost-effective way to market your business.
- Signs off-premise can help you reach even more potential customers.
Great. Those are the advantages of signage, so why opt for outdoor banners instead of traditional wood or metal signs? It needn’t be a case of either/or. Outdoor banners offer a host of features that help you capitalize on the power of signs and gain some additional benefits at the same time.
Investing hundreds of dollars, or more, in a permanent sign is a smart move – but what if you want more flexibility? Outdoor banners cost a fraction of the price and can be changed as needed. You can easily create customized banners for sales and promotions, as well as special industry and community events.
You can also create more general brand-centric banners that can be used in multiple situations with ease. In this case, you could hang the banner in front of your physical location, and simply move it with you when you go on location at an event. With their portable design and light weight, doing so couldn’t be easier – or cheaper!
With many models under $100, brands would be hard-pressed to find an asset that works harder for as little of an investment.
Outdoor banners offer the visual impact of a billboard without the expense. To make sure yours packs a punch:
- Opt for a clean, simple design. Minimize texts and images so each choice makes a statement without clutter or visual noise. Passersby should be able to read or “digest” the meaning of the sign in just a few seconds.
- Be smart about your shades. The Outdoor Advertising Association of America recommends using the following color combinations: black on yellow; black on white – always a classic; yellow on black; or white on blue.
- Highlight important information, like your phone number, with a different color to ensure it stands out. But stick with a one color theme for best results.
- Position your sign to take advantage of the most foot and/or car traffic.
- Choose a durable, wear-resistant fabric. High-quality vinyl is a great choice because it keeps your banner looking newer longer. You can also find UV-resistant materials that will keep it from fading.
- If possible, position your banner against a wall to protect it from wind. If this is not possible (for example: you want a banner that extends across a street), opt for heavier weight vinyl to ensure it has a long life.
- Make sure your banner is professionally hemmed. This keeps it from fraying at the end and pulling your polished brand appearance down with it.
- Think about proper sizing. From what distance do you want people to view your sign? For instance, if you are trying to capture foot traffic on a busy shopping street, you may want a smaller sign that’s visible from about 15 meters away. If you’re trying to catch the attention of cars, bigger is certainly better.
- Size your elements carefully. To be visible at 15 meters, you need letters that are about 3 inches. Make sure each element – from letters to logos – are clearly visible.
- Consider taking advantage of the services of a graphic designer. They can help you select the right design, colors, fonts, and other elements to make your sign pop with your potential customers.
Outdoor banners deliver all the benefits of signage in a cost-effective – customizable – way. Whether you want to appeal to passersby, promote a specific product, or start building brand recognition, these versatile banners can help you accomplish your goals.