The goal at any trade show is simple: to stand out and engage with your audience effectively. If that’s the “why,” it’s the how that’s a bit less simple. Given the crowded, chaotic environment, how can your brand differentiate itself from the competition and attract the notice of key demographics? Back to simple again: tall custom directors chairs.
Lights, Camera, Action
A directors chair can help you achieve your trade show goals and objectives:
- They’re inexpensive. Trade shows can be effective lead generation and audience engagement tools – but they are very expensive. Between admissions, exhibits, and assets, brands pay thousands, tens of thousands, or even hundreds of thousands (especially for major shows like CES) to make an appearance. For just a few hundred dollars, you can equip your space with comfortable, customized directors chairs that’ll help you stand out. They’re among the most cost-effective elements you can secure for trade shows.
- Directors chairs are fully customizable. Imprint your logo or brand name to help build recognition and awareness. Tying this logo to your other assets (including printed materials, websites, merchandise, etc.) enables you to build a cohesive brand image.
- They’re easy and convenient. Folding directors chairs set up and pack up quickly, transport easily, and reduce many of the costs associated with trade shows (e.g., drayage, shipping, storage, and labor). They’re lightweight, easy to move and rearrange, and durable enough for repeated use.
- They’re fun! It’s as good a reason as any. When attendees spot one and settle in, they can’t help but imagine being on-set of a blockbuster with their celebrity costars nearby. Giving them the red carpet treatment indicates your level of commitment and attention to them.
Direct the action at your next trade show or corporate event. Movie styled directors chairs make a visual impact, provide a cozy and comfortable place for attendees to take a break, and give your brand reps a great space for conversation and engaging their audience.