Finding a new draw to pull people into your display space is a never-ending challenge. If you haven’t considered adding directors chairs into your trade show display budget, then you should reconsider where you are spending your money. If you need a few reasons why this is such a good investment, then here is why you need to seriously sit down and think about custom directors chairs as part of your display.
First, the appearance of wooden directors chairs is a natural draw for your customers. The height of the chair puts people “above” the crowd, so to speak, and these seats create a natural area for people to congregate. When people see a chair, they want to sit down, especially at a large trade show where people walk all the time and can get tired and overwhelmed by the displays. If customers are sitting with you, they are engaging with you. It is worth it to keep them as long as possible.
Traditionally, these custom folding chairs have an association with power, authority, and prestige. That connotation hasn’t gone away, and you can take advantage of this by displaying these tall directors chairs in an attractive way. Think about taking advantage of their customized appearance by creating ways for your customers to see and be seen in these chairs. Canvas custom directors chairs are one of the easiest takeaways to plan for. Don’t want the hassle of folding up and storing your directors chairs? No problem! Give them away. You would be surprised how much value the average consumer puts on that sort of takeaway. You might think they are a hassle to deal with, but many potential consumers will be proud to display your chairs at their home or office. This is basically free advertising for you.
Hollywood style directors chairs are surprisingly affordable and easily customizable. In addition to your logo and colors, you could add other messages to push your social media, for instance, or to commemorate or advertise an upcoming event. Just don’t make the message too cluttered – pick a theme and stick with it. Canvas creates a crisp, customized appearance and can only enhance your brand awareness.
There are lots of good reasons to add director’s chairs to your trade show display budget. They can create brand awareness that draws customers into your space and keeps them there. They can make excellent takeaways that keep generating good will about your brand for months to come. These unique movie chairs need to have a place in your plans!