As consumer demands and expectations for brands grow increasingly larger, marketing and advertising budgets tend to grow proportionately smaller! You have to make each purchase count, and not only does it need to pay for itself, it should provide you with a healthy return on your investment beyond that. Bar height directors chairs offer exceptional versatility and make a convenient – and cost-effective – brand asset.
How can you use director chairs? A few suggestions:
- At trade shows and corporate events. One thing that all trade show and conference attendees typically have in common is sore feet! Long days on hard floors can cause a multitude of aches and pains. Offer a set of directors chairs near your exhibit so people can relax – and engage with your brand. Their fun, funky design lures in visitors and keeps them there.
- Use them as (awesome!) contest prizes. A custom wooden director chair with a snappy logo makes a great giveaway at any corporate, community, or charity event. You can hold drawings, have a Twitter hashtag contest, or do an Instagram competition – best pic with your brand/product wins!
- Gift them to customers/clients. Branded merchandise can be tricky; people do not need another mug, mouse pad (do people use those anymore?!), or reusable shopping bag. But a directors chair? That’s bound to be something they don’t have 100 of already and which will come in handy in their workplaces or homes.
- Add them to demonstration spaces. If you demonstrate products, invite people to pull up a seat. Director’s chairs make the space more inviting and comfortable and help engage them with the products more effectively. And if you’re sampling makeup, hair products, or skin products, these chairs are ready-made for demonstrations.
Remember to customize your directors chair with your brand name and/or logo. If you choose, add a key hashtag, phone number, or website (not all 3 though, that can clutter the chair and cause visitors to tune out) to make a positive, affordable impact.