Creating great spaces for customers to discover your product and your value-added services at trade shows or other events is a great way to maximize the impact your business can make at those events. There is no better way to do that than to create seating through the use of directors chairs. If you decided to take the plunge and spend on tall directors chairs for your next event, you won’t regret it. Here are a few great ways to use these chairs at your next trade show display.
One of the best ways to use your wooden directors chairs is to enhance the services that people already want. Consider how people want to interact with your product. What do they want that the typical trade show cannot afford to give them? For example, if they really want some one-on-one time with a sales rep, why not set that up via some branded directors chairs and encourage premium customers to linger longer and interact with staff? Not only are you providing important answers and connections to your product, but you are offering something the competition can not – time and access.
How about a tech area if people need to recharge their phones or iPads? Everyone loves a charging station, so set it up along with a few custom directors chairs and you have all the makings of a great conversation. If your product or service is tech-related in nature, you can’t afford to miss out on this opportunity. It even provides a way for your sales staff to engage. Saying, “Hey, do you need to charge your phone?” will get more people to the table than trying to pitch a product – that will come later!
Maybe create a quiet space just to take time away from the events going on during the show. While trade shows are certainly high energy, all that action can sometimes wear on people. Give them a space to recharge and relax for a few minutes. Take it up a notch by making that space a branded VIP area. It is no secret that folding directors chairs are still considered one of the “luxury” items at a trade show. Your customer doesn’t have to know how much you paid for them!
Trade show events generate only about 10 percent of your new customers, despite all the leads you gather. That means you need a way to really stand out to quality customers and build that relationship so you make the most of your time at the trade show. Directors chairs can provide a great branded way to enhance a quality customer’s experience.