When it comes to table displays and giveaways, there are lots of items to choose from. Picking the right items can mean the difference between success and failure. Hollywood style directors chairs can seem like an add-on that isn’t particularly efficient. Why this seating method? Why this extra expense in the budget? But in reality, there are lots of ways you can make the best use of these folding wooden chairs. Here’s a hint: it isn’t a place for your sales staff to sit!
One of the best ways to get the most out of your chairs is to think of the ways in which you can maximize the space a chair affords you. Can you create a sitting area for customers to interact with your brand? If so, you can engage your customers for much longer than they would typically stop at your booth or display. Creating a sitting area that takes advantage of a value-added effect of your product is really effective when it comes to marketing your brand.
Think of those services that customers really need to do but probably don’t want to do – like fill out those questionnaires to give you the information you need to generate leads! No one likes to fill out paperwork, but if you can take them off their feet for a few minutes, then you have done your would-be customers a favor! Be sure you do so in a branded, well-made custom directors chair.
Order the right kind of chairs. Customers place more value in bar height chairs because of the feeling of being a bit higher than the action. So take advantage of this when ordering. Particularly loyal customers also place a premium on seeing seating with branded logos. So make sure the director’s chairs you order are branded in an attractive material that can really get your message across.
Do you have a video or display that takes some time and you are struggling to keep people engaged. Here’s a thought: provide seating! If people feel comfortable, they are more likely to stick around for other messaging. So if you have a screen you want people to enjoy, provide the proper seating (branded, of course) to ensure they get the most out of the additional products or services you have to offer. The same is true for live demonstrations. Standing around can cause people to leave. Provide seating and they are more likely to stay.