They say you don’t get a second chance to make a first impression. This is especially true in the frantic environments of trade shows and industry events. Brands have to make an impact, connect with their audiences, and stand out from the crowd. One simple cost-effective way to do that is with the custom directors chair. How can you use them at your next big event?
Set up a charging station. Versatile canvas directors chairs are unique and attract attention to your exhibit space. Make the most of that! Set up a few power cords and perhaps a table or two and create a charging station for event attendees. All that tweeting, texting, and surfing drains batteries, and you can power them up – while engaging them with your brand. Instead of a hard sell here, focus on being a good host. Word will get around.
Group them for conversation. Create conversational settings with counter custom director chairs for your representatives and a few attendees. These can be set up near product information/literature so you can easily and conveniently answer questions.
Additionally, if you want people to fill out questionnaires, surveys, or provide other information, either with pen-and-paper or via a mobile device, comfortable directors chairs (just add a small table for them to work on) can help you boost your response rates.
Engage customers in product demos or videos. Exhibits with product demonstrations are among the most visited and sought-after at trade shows. Display your products, and invite attendees to give them a try and interact with them. These chairs are also ideal if you have videos or other presentations to offer.
Make sure you fully customize your canvas directors chairs so your audience will associate their comfort with your brand. Then, all you need to do is use your imagination and come up with new ways to use these versatile assets.