One of the most prominent trends in the trade show world is: bigger is better. As brands strive to compete in an increasingly crowded field, they need to do more, be more. They have to have the biggest exhibit, the loudest voice, the flashiest products, and the most extreme budget. It’s interesting that in this environment, one of the most effective assets brands have at their disposal is simple, inexpensive banner stand displays.
Why are portable banner stands so popular?
Cost. It’s hard to beat the price! Many models are under $100, making this one of the most affordable trade show elements available. The savings add up beyond the initial costs, though: because they are compact, you don’t need to pay hefty shipping and drayage fees, and one or two employees can assemble and disassemble the stands in just minutes. This negates the need to hire additional staff – and frees up your representatives to prepare to wow audiences!
Convenience. Here’s typical “shipping”: someone takes the banner stand from the closet (another savings: no storage fees!) or backroom, rolls it out to the car or checks it as carry-on, and takes it to the show. At the end of the show, retractable banner displays can simply roll up and move (safely) to the next event. Use them at trade shows, product launches, sales demonstrations, and much more. Your return on investment is incredible.
Results! They work. Banner stand displays can cut through the clutter of a busy trade show floor and attract the eyes of your audience. With custom brand graphics, you can build recognition, attract new customers, and prove that bigger is not always better, especially when it comes to price!