What are trade show banner stands? The cost-effective, efficient, and convenient marketing tool you’ve been looking for! When you attend a show, conference, product launch, demonstration, or other promotional event, you need to stand out. It’s essential that you be heard above the “noise.” Banner stands help you capture your audience’s attention, convey a powerful brand message, and meet your objectives. Not bad for an asset that costs around $100.
There are typically two main components of banner displays: the banner itself and the stand. The banner, often made of vinyl, “blockout” vinyl, or fabric, is custom-printed to your specifications. This allows you to incorporate your name, logo, a snappy slogan, or a sharp image to grab attendees’ eyes. The options are virtually limitless, so matching your color palette or design elements is easy – and a great way to achieve brand consistency.
Many portable banner stands are retractable, which only adds to their convenience. You can simply roll the banner into the attached case for easy transport. This greatly streamlines travel, set-up, and take-down processes.
The stand supports the banner, commonly with an X- or T-shaped frame made of PVC or other lightweight, durable materials. Again, these are designed for maximum convenience. It doesn’t take an army of hired laborers to haul these from show to show. A trained staff can easily set them up in minutes, saving time and money.
Banner stand displays may have a small cost but they have a big impact on your trade show appearances.