Banner stands are one of the best ways to put your message on display at trade shows and beyond. An easy to use addition to your marketing arsenal, they are a powerful tool that’s cost-effective, too. They are the perfect way to bring life to your logo.
A portable banner stand can take many forms but most are comprised of a few simple elements. A lightweight, compact frame provides structure for a swath of printed fabric or paper which is held in place by a clip of some sort. It’s a simple, portable piece of equipment that can easily be managed by a single person.
It sounds so simple but the effect is larger than the sum of these few parts! A banner stand is a way of presenting your message, your logo, or your imagery. It’s the delivery method for your brand.
Properly placed, your banner stand displays will be some of the first things a trade show participant will see when they look towards your booth. It should be something that will draw their eye and demand their attention. A good banner stand gives them a focal point and a reason to look for more.
While trade shows are great places to utilize banner stands, don’t let these useful tools languish when you’re not at a show. They are wonderful display pieces for the lobby and they turn a sales presentation into an event. Be creative and bring your trade show banner stands to events and meetings. A banner stand is a convenient, affordable way to add life and energy to your display, wherever you choose to place it.