Your brand is your promise to customers. What do you have to offer them? Which problems can you solve for them? Which needs can you fill? How are you different – and better – than your competition? Companies spend thousands, and even millions, of dollars building and maintaining their corporate brand. But sometimes, a simple solution can have a powerful effect. A banner stand, for instance, may seem humble next a multimillion dollar ad campaign, but it can be an invaluable tool with which you can enhance your brand. How?
At trade shows and other important events, banner stands help draw attention to your exhibit. Attendees can see them from across even crowded floors, and well-designed pull up banners effectively convey your brand’s unique identity. They may contain your logo, a key graphic, or a snappy call to action. (Tip: keep your design very simple and clean so you do not overwhelm your audience’s senses. In a trade show environment, they are already prone to visual fatigue and sensory overload!)
Whether you use a distinctive color palate (Google’s primary colors), identifiable image (Apple’s apple!), or a concise slogan (“Just Do It!”) on your banner displays, your audience will come to associate these elements with your company. Recognition and awareness breed familiarity. Familiarity, in turn, breeds customers and, better yet, loyal customers.
Maintaining a Consistent Brand Image
A key part of maintaining an effective brand is to ensure it is consistent across platforms. Does your online presence align with your offline presence? Trade show banners can tie these together into a cohesive package. Again, using distinctive graphics helps, as long as you use these on your website and other marketing materials. You can also add a QR code, hashtag, or web address to tie this physical asset to your online presence.
In turn, make sure your physical assets are integrated into your virtual campaigns. Display photos of your trade show experiences and other “real-life” activities in which you engage.
Appealing to Different Audiences
If you offer products or services targeted at different demographics, banner displays are inexpensive enough to develop for each audience. While using common elements (like your logo, for instance), you can develop different messages, calls to action, or images tailored to those specific groups. This both maintains your brand and helps expand its reach. You can use these banners in a multitude of ways, including sales events, product launches, window and lobby displays, and community activities. This allows you to go where your audience goes.
Banner stands and the x stand can be effective (not to mention cost-effective) assets for your brand, regardless of your specific budget or objectives. Their flexibility makes them an ideal marketing solution. The best advantage is that your display is restricted and limited only by your imagination.